If you’re running a business online and have been spending so much on adverts, it is time to consider using Email Newsletters as an option. Email newsletters are still the most effective way to universally reach people who have expressed interest in your product or site. Because of this, you can’t really replace Email newsletters just because you are running ads online.
What’s more, over 40% of people worldwide use email and they still open their emails on daily basis. According to stats, it is recorded that the world sends about 200 billion emails daily and out of these 200 billion emails, over 110 billion, is business email. This should make you understand the power of email newsletters.
Email marketing is a very powerful way to connect with people especially your audience. Think of it, is there anyone you know who doesn’t have an email address? I believe you probably receive a number of emails on daily basis and you always check your emails too. You read them, get inspired by them, and even look forward to the next one. Email is a big part of our lives. A very big part.
Still, thinking whether Email newsletters are good for your business? Or is it something for your company? Well, Let’s give you 5 reasons why Email newsletters are very important for your business and a channel you should not ignore for any reason.
1. Drive Sales with Email Newsletters.
Do you know that about 4 people out of every ten that receive your email newsletter actually make a purchase in the end?
The reason for this is very simple. This is because lots of people usually connect to email in a special way different from social media. When a person receives an email, he/she sees it as personal content even when they are viewing your email for the first time, they feel a connection that is personal to them. As a result of this connection, you’ve got the opportunity to highlight a product you want to sell to them, explain the benefits, and connect your audience deeper to the point that they finally make the purchase.
People are impulsive especially when it comes to their mails, and the good thing about an email newsletter is that you can use it to add incentives, bonuses, a special promotion, or even a call to action which can be the igniting point for your readers to take action on your email newsletter.
2. Use an Email Newsletter to Connect with your Customers.
A recent study found that consumers receive more newsletters than person-to-person emails. This should not even come as a surprise because even you will testify to that fact. As a result of this, your audience is usually eager to receive your next newsletter especially when the content of the newsletter provides value and helps them solve their needs. “When newsletters deliver great quality content and follow email best practices, they help marketers measurably strengthen subscriber engagement and stay connected to their audiences.”
The truth is that people want to connect to the businesses and brands they like because of the valuable information they may be getting from it. With an email newsletter, you can directly connect to your customers in person. Another great thing with email newsletter is that you can use your newsletter to provide great valuable information, beyond selling your product. When you do this correctly, you will not just sell to your customers in the end, you will also build a loyal and honest follower base thereby becoming an influencer.
One thing you should know is that people don’t buy because you sell or because your products are of good quality. They buy because they trust you, they are loyal to you, and they are fans of your business.
Your email newsletter is the most appropriate avenue you can use to build that loyalty and connection. Irrespective of the kind of business you are running, use your email newsletter to create connections with your customers.
3. Email Newsletter is Affordable and Cost-Effective.
Every business wants to save costs to increase its ROI. One effective way to do this is by using email newsletters. We all know that running ads costs a fortune, this is why most businesses focus on building a list. With your list, you can reach a large number of consumers with little or no cost.
For example, email marketing service such as Mail Chimp allows you to send up to 12,000 emails a month for free with over 2000 subscribers. 2k subscribers is a whole lot especially for those just starting their business. They also do offer larger monthly plans for growing businesses with up to 600,000 subscribers and high-volume sender plans for anything over that. The good part of this is that you can reach that huge number of people with a little amount of money.
SendGrid another email service provider costs $0.0006 cents per message at their Platinum Marketing Email level which is a huge value for money. There are other email marketing companies, that also offer free email marketing up to 5,000 emails a month and with 1,000 email contacts.
4. Newsletters Help you Build Target Contact List
One great reason why the email market has very high conversion is that 90% of your lists are targeted audience.
By maintaining and promoting a quality newsletter, you have a powerful way to attract new visitors and build a targeted contact database. This great benefit of an email newsletter is what helps every business owner who focuses on email lists get quality leads.
In fact, a recent study found that for every $1 that a business spends on email campaigns done correctly, they can potentially see a return of $40. 80% of surveyed businesses say they love using email marketing because it grows both customer acquisition and retention.
Also, by growing your audience, you’re increasing your brand awareness. The more people know about your brand, your success, company values, and positive testimonials, the more likely they are to trust your products or services business and even recommend you to others.
5. Email Newsletters are Timely and Can Generate Recurring Sale
Looking to just keep making sales without having to spend any more on ads? Then email newsletter will help you achieve that. This is because you only build your list once and it becomes your property for life except you lose the list. Once you have built the list in a targeted niche, you can consistently sell again and again to the same list provided you do it correctly.
What’s more, you can use this approach to send your customers timely messages like sending customers a special offer on their birthday or letting them know about a special celebration. This is very effective and gives your customers a sense of belonging.
This method of email marketing strategy can also incorporate seasonal offers, allowing you to promote a holiday special, summer sales, or annual sale in a timely fashion. You can do this while creating a sense of urgency for any offer – your customers are much more likely to purchase when a deal is ending soon.
If you’re new to online business and thinking of a better way to get a good return on your investment, then newsletter audience building should be your best bet. It saves, money, time and above all, you are in control of your list and it helps you reach your target audience on time.