Jumia and Konga are some of the top online companies in Nigeria that offer affiliate programs to publishers or affiliates. In this article, we are going to be looking at both of them, how they operate, and what makes them different.
Simply put, an Affiliate Program is an online advertising model in which a company compensates or rewards a publisher for generating quality and converted traffic or leads to the company’s products or services. In the model, the publishers are called affiliates, and what they receive as a reward is known as commission. This commission incentivizes them to find ways to promote several products.
Affiliate marketing can be very lucrative and a reward for publishers if done well. This is why most people love the idea of going into affiliate programs and they are constantly looking for new opportunities with companies to become an affiliate with.
The good thing is that there are several companies looking for publishers to work with and some of these companies are Jumia and Konga.
Two giant affiliate programs among Nigerian Bloggers are Jumia and Konga affiliate programs, if you would like to know which of the two is better, we have done a comprehensive review based on several criteria about Jumia and Konga Affiliate program to help you make a decision.
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How Does Jumia Affiliate Program Work?
Jumia Affiliate Programs works just like any other affiliate program. When you register as an affiliate, you’ll be given access to generate links to their products and offers. You can then send traffics to the links and if someone buys any product on Jumia through your link, you will be paid a commission. Jumia affiliate program uses 30 days cookies, this will ensure that even if the person does not buy immediately and comes back to buy anything on Jumia within 30 days you’ll still earn your commission.
How Does Konga Affiliate Program Work?
Konga Affiliate program is not different as well. You will need to sign up to get started. Once you have signed up, you will be given access to products links that you can promote. All you need to do is to take those links and drive traffics to them. If this is done correctly, you will start seeing good commissions.
Joining Jumia and Konga Affiliate Program
Joining any of these affiliate programs is very easy and straightforward. It does not take long to register approximately 5-10 minutes and you are done. Bear in mind that it may take 24 – 72 hours to get accepted.
Just like any other affiliate, both platforms require you to submit your website’s URL; this is a standard procedure followed by all affiliate programs since you can’t promote an affiliate without a website. Not having your own website will cause them to see you as someone who would most likely spam other platforms to promote his / her affiliate links. No affiliate program wants this. Approval methods from both platforms are manual and their requirements are very easy, you don’t need to have millions of thousands of traffic, just have a decent website and ensure your content doesn’t promote Violence, Hate, Adult, or Illegal stuff.
Countries Supported by Jumia and Konga
As an online publisher, you must ensure you know the countries that the bulk of your traffic comes. Getting this information is pretty easy, you can use Google Analytics for this. This information will help you know the best affiliates to join because it will provide you with the best geographic locations to target. I guess you don’t want to be promoting a product on Jumia and Konga to someone in the USA or UK because the traffic will not convert. While the Konga affiliate program covers only Nigeria at the moment, the Jumia affiliate program, on the other hand, covers Nigeria, Kenya, Egypt, Morocco, Ghana, Tunisia, Ivory Coast, Senegal, Algeria, Uganda, and South Africa since they cover those areas as well. This gives Jumia an edge over Konga.
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Promotional Tools and Method for Jumia and Konga
With Jumia affiliate you will get banners, links, and a link builder for monetizing a product URL. On the other hand, Konga provides affiliate banners, links, and a deep link generator for monetizing a product URL. These banners and links that you are being provided with are the tools you will need to start marketing and promoting products from either Jumia or Konga. Once you get those links, you can embed them on posts on your site, promote them using Facebook, Google, or any promotional method of your choice.
It may interest you to note that Konga allows you to promote your affiliate links via PPC ad networks but Jumia doesn’t allow this.
Statistics and Reports from Jumiaand Konga Affiliates.
With Jumia, you can view reports of your conversion for any time frame as long as the data exists. You will also be able to view approved, pending, canceled, or rejected sales/commissions. However, you may not be able to view the total approved sales for a current month so that you can know how much to expect. They have not made provision for this yet.
Meanwhile, Konga allows you to view the total pending commissions as well as the total approved commissions for the current month. With this, you will be able to know how much to expect at the end of the month. With Konga, you can also see the top referrer URL including best-performing links/pages on your website. You can also view valid clicks on your website to see where your affiliate links/banners were clicked, product categories, and the IP addresses and Commissions both approved, pending, or canceled commissions.
Supports/Minimum Payouts for Both Jumia and Konga
Konga minimum payout as at the time of writing is set at NGN 5,000. This means you will need to get at least NGN 5,000 before you can place a withdrawal with Konga. Meanwhile, Jumia’s minimum payout is NGN2,500.
Both platforms provide you with the necessary support you will need to succeed; however, these supports are not that fast, you may have to be in the queue for a long time.
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Jumia Affiliate Commissions
| Category | Basic commission | Added Bonus | Basic commission + Bonus |
| Men’s clothing | 6.75% | 2.25% | 9.00% |
| Men’s shoes | 6.75% | 2.25% | 9.00% |
| Men’s accessories | 6.75% | 2.25% | 9.00% |
| Women’s clothing | 6.75% | 2.25% | 9.00% |
| Women’s shoes | 6.75% | 2.25% | 9.00% |
| Women’s accessories | 6.75% | 2.25% | 9.00% |
| Boys | 6.75% | 2.25% | 9.00% |
| Girls | 6.75% | 2.25% | 9.00% |
| Books & Stationery | 6.75% | 2.25% | 9.00% |
| Sport & Fitness | 3.00% | 1.00% | 4.00% |
| Automotive & Motorcycles | 3.00% | 1.00% | 4.00% |
| Kids and Baby | 3.00% | 1.00% | 4.00% |
| Home | 3.00% | 1.00% | 4.00% |
| Beauty & perfumes | 5.25% | 1.75% | 7.00% |
| Appliances | 2.25% | 0.75% | 3.00% |
| Events & Tickets | 3.50% | 1.50% | 5.00% |
| TVs, Audio and Video | 2.25% | 0.75% | 3.00% |
| Grocer’s shop | 2.25% | 0.75% | 3.00% |
| Computing | 2.25% | 0.75% | 3.00% |
| Games & Consoles | 2.25% | 0.75% | 3.00% |
| Cameras & Accessories | 2.25% | 0.75% | 3.00% |
| Phones | 2.00% | 0.50% | 2.50% |
| Unisex’s accessories | 4.00% | 1.00% | 5.00% |
| weddings | 4.00% | 1.00% | 5.00% |
| tablets & accessories | 4.00% | 1.00% | 5.00% |
Konga Affiliate Commissions
| Category | Commission |
| Konga Daily products | 6% |
| Fashion products | 3.9% |
| Toys/Kids products | 2.9% |
| Beauty, Health and Personal Care products | 2.1% |
| Automotive and Industrial products | 1.8% |
| Sports and Fitness products | 1.8% |
| Home & Kitchen products | 2.4% |
| Electronics | 1.8% |
| Computers (Laptop & Desktop) | 1.2% |
| Accessories | 2.5% |
| Phones & Tablets | 1% |
Hope you enjoyed reading this post. I believe you will be able to make a better decision on the best affiliate program to promote when it comes to Jumia and Konga. You can also work with the two companies it all depends on what you want.
