The Top 7 Most Affordable Email Marketing Software and Platforms for Your Business

Affordable email marketing platforms help you reduce cost, saves time while delivering the best result to your email marketing campaign. Having your business online is one thing, and choosing the right tools and platforms to market and grow your online business is an entirely different thing. If you chose the right and affordable email marketing...

Affordable email marketing platforms help you reduce cost, saves time while delivering the best result to your email marketing campaign.

Having your business online is one thing, and choosing the right tools and platforms to market and grow your online business is an entirely different thing. If you chose the right and affordable email marketing platforms and tools to grow your business, you will gradually see a tremendous increase as your business grows but if you chose the wrong platforms, you will only end up spending money, wasting valuable time, and ruining your business.


Email platforms are one of the most powerful tools that your business requires to be a success. It can drive engagement, build relationships and above all, give you a higher ROI than every other type of marketing platform. Use affordable email marketing tools and a good strategy for your campaign and success is assured

However, to have a successful email marketing strategy and campaign, you need to find the best and most affordable email marketing software. This will help you save costs, manage your subscribers, create quality content, and campaigns.


So, what makes one email platform better than others?

Whether you’re starting a new email list from scratch or looking to switch to a new email provider, here are the top 7 most affordable email marketing platforms that you can choose from.


1. Mailchimp: Best Affordable Email Marketing Platform for Beginners

Mailchimp is one of the best affordable email marketing tools on our list. This platform comes with an easy-to-use drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. With Mailchimp, you can easily set up delivery times based on user’s locations and time zones, and you can set up segmenting based on geolocation.

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan that offers 2000 subscribers.

The integration of Mailchimp with WordPress, Magento, Shopify, and many other platforms is very easy and works smoothly without glitches.


Although Mailchimp is great for beginners and is totally free for your first 2000 contacts, although it has some limitations when it comes to marketing automation features.

Even though Mailchimp has improved on its features and added many “advanced” features, it still does not truly measure up to the features found in other advanced platforms like HubSpot, ConverKit, Constant Contact.

Mailchimp provides support through email, live chat, and a large tutorial knowledge base. However, their support is quite slow and no way near the quality of service that you get from Constant Contact.


Mailchimp provides its users with a forever free plan which allows you to send about 12,000 emails to up to 2,000 subscribers which makes them one of the most affordable email marketing platforms on the internet.

However, this plan comes with some restrictions since you won’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. Plus, you are also required to display their branding details in your email which mail not be good for your business.

And you also get limited support is to only. In a nutshell, Mailchimp is best for beginners who are looking to get started in just building their email list for their business.



Although Mailchimp features are limited, it has all the modern features that are necessary for running a successful email campaign for your business.

Mailchimp’s email marketing tools features include – drag and drop design tools, customer segmentation options, dynamic content, email automation, sign-up forms, and 200+ integrations with social media and other applications.


Mailchimp’s 24/7 email and live chat support is available with the paid plans, and you get additional phone support with the highest-tier plan.


Pricing & Plans

Their paid plans start from $9.99/month for up to 500 subscribers, and the pricing increases as your subscribers increase.

Apart from the monthly subscription plans, Mailchimp also offers a flexible payment option called Pay as You Go. This plan gives you the Essential plan’s features, but you only pre-pay for Mailchimp Credits, which you can then use to send your messages.

If you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then the $299 per month plan should be your best option.

Read Alos:. 5 Reasons Why Email Newsletters are important for your business

2. Constant Contact: Best Email Marketing Platform that’s Beginners Friendly

One of the fastest-growing email marketing services in the world today is Constant Contact. The email platform is very beginner-friendly and easy to use with no stress.

With Constant Contact, you can easily manage your email lists, contacts, email templates, the marketing calendar, and more all in one place.

Each of their plans gives you access to send unlimited emails, integrate easy tracking and reporting, free image library, list segmentation, built-in social media sharing tools, Facebook ads integration, and eCommerce integration for WooCommerce and Shopify stores.

The Plus plan comes with powerful features such as email automation, surveys & polls, drip campaigns, online donations, coupons, and subject line A/B testing which helps you send targeted emails to maximize your open rate.


Constant Contact provides swift customer support with their live chat, phone calls, email, community support, and has a great library of helpful resources.

This is why Constant Contact is referred to as the best email marketing service for small businesses and start-ups.


Pricing & Plans

Constant Contact comes with two different plans depending on how many contacts you are adding to your account. The cheapest plan starts at $20/month with 500 contacts ($0.04/contact).

Constant Contact’s 60-day free trial limits you to 100 contacts during the trial period, but you all the opportunities needed to test their service. Plus, you get a 30-day money-back guarantee with the paid plans.


3. Sendinblue: Best Affordable Email Marketing Platform for Growing Your List

Sendinblue provides your business with a fully automated email marketing solution that helps you grow faster.

So, if you’re just beginning your business and looking to grow your list to increase sales, Sendinblue should be your number priority.


Sendinblue offers you a combination of drag-and-drop editors plus automation to help you optimize your email marketing campaigns.

Their beginner-friendly marketing automation tools allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. Most importantly, you can select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.


The email platform offers you a completely free email marketing plan with unlimited contacts that allows you to send up to 300 emails per day, with their branding attached.

They provide you with lots of amazing tools that will help your business grow. These tools include:


Sign-up forms: You can simply integrate the forms anywhere on your website to get user information.

Landing pages. Create actionable and engaging web pages to collect leads for your business.

Facebook ads. Leverage the power of Facebook marketing to nurture more leads.

Retargeted ads: Provides quality ads experience based on a user’s previous online interactions.

In general, Sendinblue helps cultivate an audience, lead, and customer growth.

Their email builder is incredibly intuitive with a drag-and-drop editor allowing you to easily create the look and feel of your email.


Pricing & Plans

Sendinblue has four different plans: The Free, Lite, Premium, and Enterprise. But there’s another plan called Lite+, this adds some usability for an additional monthly fee. Together with the free plan, all plans have the necessary functionality to design and start an email campaign.

Sendinblue’s lowest plan starts at $25/month with 10,000 emails ($0.0025/email). This does not include the free plan.


4. Moosend: Best Affordable Email Marketing for AI-Powered Ecommerce Sales

Whether you are a beginner or a pro in the business, Moosend offers a complete email marketing solution to you.

Moonsend provides a great platform for you to build your marketing campaign with. Ranging from their easy drag-and-drop email builder to their easy segmentation tool, to their accurate real-time analytics.

The amazing thing about Moosend is its eCommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.


They provide you with a way to cross-sell products based on customer shopping habits and keep track of how often they buy certain products (for example; fashion items) with these details, you can regularly promote the products your customers need to them when they need it.

This is an amazing feature only offered in Moonsend. This is a great help to beginners in eCommerce businesses looking to level up their targeting and segmentation game.

Read Also:. The Top 5 Challenges of Running an eCommerce Business With tips on How to Surmount Them

Although Moonsend doesn’t offer lots of themes having just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

They provide all the basics of email marketing very well. Their advanced personalization features allow you to create emails unique for your target customer. Their segmentation tool allows you to split your audience by cart abandoned products, purchasing behavior, and lots more


Pricing & Plans

Moonsend Pricing starts with the free plan that allows you to send unlimited emails to just 1000 subscribers. If you want more, you can go with their premium plans starting at $8 per month.


5. Omnisend: Best Email Marketing Tool for Ecommerce Businesses

Omnisend is a great easy-to-use email marketing tool that’s specifically built for online store businesses. They provide your business with multiple features such as automated email and SMS messaging to help you convert leads into customers.


They help their customers go a step further in the email marketing space by combining text messages, email marketing, web browser push notifications, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers possible.

All of their plans allow for segmented campaigns. which means you’ll be able to target and reach your exact customer for your product or services.

Omnisend also comes with pre-built automation for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Their great library of pre-made drag-and-drop templates makes creating gorgeous, on-brand emails simple.


Pricing & Plans

Their plans and prices are based on how many contacts you have. Haven said that Omnisend offers 4 different plans with their free plan offering Up to 15,000 emails/month. It comes with Omnisend-branded email campaigns as well. The standard plan is $16 per month, the Pro plan — $99 per month and then there is an Enterprise plan — Custom pricing.


6. GetResponse: Best Email Marketing for All-in-One Automated Lead Generation

With GetResponse, you get more than a basic email marketing service. They provide you with an all-in-one solution that specializes in automation.

The tools and features you get include autoresponders, audience segmentation, automated emails, landing page builders, advanced analytics, and even webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers. These are the robust features of GetResponse.


GetResponse offers a unique feature called Autofunnel that makes them stand out. This Autofunnel can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.


GetResponse provides all the necessary tools you’ll need to grow your subscriber list and monetize your contacts. Their funnels cover emails, landing pages, exit popups, marketing automation, Facebook ads, and eCommerce integration. It all depends on your goals and how you want to set them up.

Their customer support is available 24/7 over live chat and email. However, once you opt for a custom plan, you also get the additional phone support, Slack channel option, and a dedicated support person.


Pricing & Plans

GetResponse paid plans don’t come with a refund policy, but you can use their 30-days free trial to test their service. The trial version doesn’t require your credit card details, either.

Their pricing model is based on the number of contacts you have on your list. You can get the best prices with a 2-year commitment with Their lowest plan starting at $10.50/month with 1,000 contacts ($0.0105/contact).


All their plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 auto funnel templates, 150 integrations, and 24/7 live chat support.


7. AWeber: Best Email Marketing Platform for smaller lists

Traditionally, AWeber is one of the oldest and most popular email marketing service providers in the world that’s reliable and very affordable.

They provide their customers with a wide range of tools for both small and medium-sized businesses to manage their email marketing.

Aweber connects seamlessly with most platforms including WordPress which makes it very easy to use. With Aweber, you have access to ready-to-use HTML email templates, autoresponders, list management, a/b testing, and email tracking with detailed insights.

Read Alos:. 5 Reasons Why Email Newsletters are important for your business

Not only that, but they also incorporate other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation to make your business successful.

Their support options include live chat, phone support, email support, live webinars, and a vast library of tutorials for both beginners and pros.


Pricing & Plans

With AWeber, you can get a free plan for up to 500 subscribers. To get more, you need to upgrade your plan and their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.


It is important to note that, unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan. There are no differences. However, pricing is strictly on the number of subscribers on your list. This means you’ll get the same features whether you have 50 contacts or 100,000 contacts on your list.


There you have it. We know choosing the best and affordable email marketing platform for your business may be confusing especially when you have dozens of platforms to choose from. This is why we have to take our time to compile this list for you after carefully looking at the different options that they all offer. I believe with this list, you can be able to make the right choice for your business.

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